I struggled with tobacco addiction for twenty years. I continually tried to quit and failed again and again. Nicotine gum was absolutely inadequate. I required the ritual, the inhalation, the satisfaction of a smoke when waking, after eating meals, with a drink, etc. Cigarettes were not simply a nicotine delivery device, but the clock by which I measured my days. In addition, my closest friends smoked, too: Cigarettes were camaraderie and socialization. E-cigs allowed me to stop smoking without sacrificing any of the aspects that assured my dependency. I was able to keep the same company, and join them when they smoked. I was able to convince them that they too could quit with e-cigs (I use this term loosely as the personal vaporizers I now use do not resemble cigarettes). Now, three months without a cigarette, I feel I have forever kicked that habit. And although I have replaced one addiction for another, I have regularly decreased the nicotine content in the e-liquid I consume, and indeed already have several options that contain no nicotine at all. Furthermore, three of my aforementioned friends have also quit smoking in favor of e-cigs.