I started Smoking full time at 22 years old. Today, I am 36. I loved smoking. I tried to stop smoking with a full commitment 3 times. Once with an e-cig that looked and tasted much like a real cigarette. Each ended the same, failure. Today, 28 days after my purchase of a current model e-cig, (a Joyetech eGo)I am now 15 days smoke free and I personally converted 4 smokers to this product. It works and I am seeing more and more evidence every day. Even my 66 year Father is using a similar model Joyetech eGo e-cig and is having success in cutting his cigarette use after only 10 days of use.